Episode #200 Build Your Brand

Five Problems

• We tend to focus too much on branding and too little on behaving and becoming.
• Not every brand that goes viral has the foundation to remain sustainable.
• Brands are rarely built overnight, but they require patient and persistent effort.
• Social media may cultivate simultaneous feelings of insecurity and entitlement.
• We often want what others have without doing the work required to achieve it.

Five Principles

• Our brand is defined by so much more than what we post on social media.
• The best strategy to be perceived a certain way is to actually become that way.
• The purpose of building a brand is not to make money but to make a difference.
• Our profession can be our passion without being our person.
• We are the accumulation of what we continually do.

Three Ponderings

• What makes me unique?
• What do I stand for?
• What value do I bring?

Three Practices

• Identify the people and organizations whose brands you wish to embody.
• Ensure that your public persona is a reflection of your private reality.
• Audit whether the things you post online are consistent with your core values.